PROMOTION


We have BIG things planned for the rebirth of the Cricketeer brand, beginning with a summer reveal of our future marketing campaigns for consumer launch in early 2024.

See what we have planned BELOW!

 

new brand

We started with complete NEW Branding for the rebirth of CRICKETEER™ a storied brand with deep roots dating back to 1881 – now updated and upgraded for guys who insist on doing things THEIR way. The new CRICKETEER™ brand and tagline “You Do You” makes THEM the story.

Our clothes are perfect for customers who want to express themselves. Whether it’s rocking a traditional suit or pairing it with flip-flops, it’s totally up to them. It’s a brand made expressly for those who Dress Any Way They Damn Well Please.

ACTION & LIFESTYLE VIDEO SERIES

We have created a series of humorous social videos that capture the brand personality, engage a broad range of “do-it-however-I-please” consumers, and drive interest in wearing suits. These will be released to consumers every two weeks throughout 2024 on YouTube, Instagram, Facebook, LinkedIn, and Twitter.

Want to make sure you’re on our email list?

Social media challenge

What would YOU do in a Cricketeer?

This social campaign will invite customers to create and share their own videos or photos that show what they would do in a Cricketeer. Our goal is to represent every lifestyle and demographic of guys who like to do things their way.

The best entries selected by a panel of judges will win cash prizes and a chance to be featured in a future Cricketeer video, product catalog, ad campaign, or social post.

News & Events

YAHOO FINANCE – TRYBUS GROUP ANNOUNCES REBIRTH OF CRICKETEER, AN AMERICAN CLOTHING BRAND

NEW YORK, May 30, 2023--(BUSINESS WIRE)--Trybus Group is proud to announce the rebirth of Cricketeer, an American-based, men’s tailored clothing brand with roots dating back to 1938. The new Cricketeer collection will be available for purchase at select retailers...

MANCHESTER TIMES – TRYBUS GROUP ANNOUNCES REBIRTH OF CRICKETEER, AN ICONIC AMERICAN CLOTHING BRAND

Trybus Group is proud to announce the rebirth of Cricketeer, an American-based, men’s tailored clothing brand with roots dating back to 1938. The new Cricketeer collection will be available for purchase at select retailers beginning in Spring 2024. Read more...

TRYBUS GROUP ANNOUNCES REBIRTH OF CRICKETEER, AN ICONIC AMERICAN CLOTHING BRAND

NEW YORK--(BUSINESS WIRE)--Trybus Group is proud to announce the rebirth of Cricketeer, an American-based, men’s tailored clothing brand with roots dating back to 1938. The new Cricketeer collection will be available for purchase at select retailers beginning in...

WHY THIS MEN’S WEAR EXPERT IS REVIVING A BRAND THAT WAS DORMANT FOR DECADES

Cricketeer is back. And if you've never heard of the men's wear brand, you're not alone. Read more at: https://sourcingjournal.com/topics/business-news/cricketeer-trybus-group-ceo-gary-adelman-menswear-suiting-office-dress-code-438265/

TRYBUS GROUP ANNOUNCES REBIRTH OF CRICKETEER

Trybus Group has announced the rebirth of Cricketeer, an American-based, men’s tailored clothing brand with roots dating back to 1938.  The new Cricketeer collection will be available for purchase at select retailers beginning in Spring 2024. Read more...

UNVEILING THE FASCINATING HISTORY OF CRICKETEER BRAND SUITS IN AMERICA

When we think of iconic fashion trends in America, Cricketeer suits may not be the first thing that comes to mind. However, these distinctive suits have played a noteworthy role in American fashion history, leaving an indelible mark on the sartorial landscape. From...

Social media campaigns

We’ve developed a strategic social media campaign designed to redefine when, how, why, what, and where men wear suits and sport coats in their daily lives.

The social campaign will target audiences where our retailers do business with captivating videos, compelling visuals, humorous storytelling, and engaging conversations. 

We will invite them to redefine fashion on their terms, from their point of view and to create a world where their own personal style meets comfort in perfect harmony.

social influencers

Our plans also include the recruitment of menswear social influencers who align with the primary target consumer demographic for which the brand is made.

Through partnerships with personalities that embody the Cricketeer “Dress any way you damn well please” mantra, we can introduce the brand to young males who like to do things their way, and inspire them to participate in creating the Cricketeer brand story by answering the question

“WHAT WOULD YOU DO IN A CRICKETEER?”

Now Scheduling Showings for the SPRING 2024 Collection